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P&G’s Oral-B and Grin To Improve At-Home Oral Care

New alliance between teledentistry company and oral healthcare giant aims to provide greater access and care at home.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble's Oral-B unit and teledentistry platform Grin are working together to provide consumers with a way to capture high-resolution images of their mouth on their smartphone and securely transmit dental scans to dentist for an at-home consultation. Together, the two hope to transform at-home oral health by giving consumers access to personalized oral health insights and at-home professional consultations.
 
For many consumers, teeth straightening under the care of a local orthodontist is inaccessible—either due to distance from an office or the time commitment. The Grin platform consists of a scope that affixes to any smartphone and allows orthodontists to transition patient check-ins from in-office to remote, including monitoring teeth movement, gum health, and oral hygiene. 

With the Oral-B and Grin partnership, orthodontists can virtually recommend oral care products and behaviors their patients need to maintain good oral health treatment. 

At CES, Procter & Gamble said Oral-B and Grin will begin to reveal innovations from the alliance over the coming months.

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